Build across disciplines.
Learn by doing.

Hi, I’m Ashley Kays.

I work across UX, product, design, development, marketing, and AI. My experience spans enterprise work, startups, teaching, and building my own ventures—including Waymaker and CodeTeachers.

That range has shaped how I approach products. A beautiful interface needs a real problem behind it. A working product needs a clear path to value. A launch needs a plan for learning what happens next.

One connected learning experience

Build a Product brings those parts together through practical lessons, live working sessions, and reusable tools. The goal is to help you make informed decisions and create useful work at each stage, rather than simply collect information.

AI throughout. Judgment always.

AI can help you explore, design, write, and build. It does not replace customer evidence, thoughtful decisions, or responsibility for the experience you deliver. Here, you’ll practice using it as part of a complete product process.