What we’ll work through
- Frame the problem and audience
- Rewrite leading interview questions
- Choose an evidence threshold
- Review your next experiment
What you’ll take away
A problem brief, interview guide, and a first validation experiment.
Bring something real
A short description of your product idea, who it is for, and the question you want to resolve. A rough starting point is enough. Use anonymized examples when your work involves customer information.
Prepare with a free lesson
The session will be more useful if you have tried the exercise and written down where you got stuck.
Open the preparation lesson