Find evidence before you build
Replace “that sounds cool” with evidence of a real need.
The idea
A compliment is easy to give. A useful signal is a recent problem, a costly workaround, or a concrete next step. Your task is to learn whether the problem matters enough for someone to change their behavior.
Put it into practice
Talk to five people in your chosen audience as a first learning batch. Ask about the last time the problem happened, what they tried, and what it cost in time or effort. Record disconfirming evidence too. Five interviews are a starting point, not proof of market demand.
Ask “Show me how you handled your last client revision” instead of “Would you use my app?” Offer a small manual pilot and watch whether someone supplies the information needed to begin.
Use AI thoughtfully
Use AI to group anonymized interview notes. Require a source quote for each theme. Do not use simulated personas or invented interviews as customer evidence.
Your checkpoint
Do you have observed behavior and a concrete next step, rather than only positive opinions?
Write your answer to the checkpoint. Notes stay in this browser.