Measure the moment value becomes real

Choose a meaningful behavior beyond account creation.

The idea

Activation is a product-specific signal that someone has experienced value. A signup or a page view is usually too far from the promised outcome to tell you that on its own.

Put it into practice

Write a candidate activation event, its time window, and its eligible audience. Instrument only what you need. Compare later return behavior for users who did and did not reach the event, while remembering that correlation is not causation.

Use AI thoughtfully

Use AI to draft an event dictionary with event name, trigger, and required properties. Review it for privacy and implement a small, consistent set first.

Your checkpoint

Does your activation signal represent actual progress for the user?